Figma tells AI startup to stop using the term ‘Dev Mode’

Figma tells AI startup to stop using the term ‘Dev Mode’

Protecting Common Terms as Trademarks: Lessons from the Figma-Loveable Dispute

The recent clash between design software giant Figma and AI startup Loveable over the term "Dev Mode" highlights a growing challenge in intellectual property protection - the trademarking of common industry terms. This case offers valuable insights for businesses about securing and defending their intellectual property in today's digital landscape.

Understanding the Dispute

Figma recently demanded that Loveable cease using the term "Dev Mode" for one of its features, citing trademark rights obtained in November 2023. This move has sparked discussion across the tech industry, as "Dev Mode" (short for developer mode) is a widely used term in software development.

The Trademark Dilemma

What makes this case particularly interesting is that:

  • "Dev Mode" is a generic term used across numerous software platforms
  • Companies like Atlassian and Wix have used the term long before Figma's trademark
  • The features in question serve different purposes in both companies' products

Establishing Clear IP Rights in a Digital World

This situation emphasizes the importance of establishing clear, verifiable proof of intellectual property rights. While Figma successfully trademarked the term, the dispute raises questions about the broader implications of trademarking common industry terminology.

Blockchain Technology: A Solution for IP Protection

Modern intellectual property challenges require modern solutions. Blockchain-based IP protection systems provide several advantages:

  1. Timestamp Verification

    • Immutable proof of when specific terms, features, or brands were first used
    • Chronological documentation of IP development and implementation

  2. Usage Documentation

    • Transparent records of how and when intellectual property is utilized
    • Verifiable evidence of continuous commercial use

  3. Digital Rights Management

    • Clear documentation of IP ownership and licensing
    • Automated tracking of permitted usage and potential violations

Preventing IP Disputes Through Technology

Forward-thinking businesses are increasingly turning to blockchain certification for their intellectual property. This technology creates an unalterable record of:

  • First use documentation
  • Feature naming and implementation dates
  • Brand asset development
  • Marketing materials and product documentation

The resulting immutable record strengthens legal positions and helps prevent costly disputes by establishing clear ownership timelines and usage rights.

Best Practices for IP Protection

  1. Document Everything

    • Maintain detailed records of feature names and implementations
    • Create timestamped proof of first use
    • Store all documentation in tamper-proof systems

  2. Conduct Thorough Research

    • Investigate existing usage of terms before claiming ownership
    • Monitor industry trends and common terminology
    • Consider the broader implications of trademarking common terms

  3. Implement Digital Protection

    • Utilize blockchain certification for important IP assets
    • Maintain verifiable proof of ownership
    • Create transparent usage tracking systems

Looking Ahead

As companies continue to vie for intellectual property rights in an increasingly digital world, the need for reliable, verifiable IP protection becomes more critical. Blockchain technology offers a solution by providing immutable proof of ownership and usage, helping businesses protect their innovations while avoiding unnecessary disputes.

The Figma-Loveable case serves as a reminder that traditional IP protection methods may need to evolve. By embracing blockchain-based solutions for intellectual property management, companies can better position themselves to protect their innovations while maintaining transparency and fairness in the digital marketplace.